Forever New Curve has arrived.

Specially designed for women sizes 16 to 22, Curve merges our signature style with carefully considered designs to complement your shape.

With 60 styles, the first release features curve dresses, gowns, jeans, workwear and separates, tailor-made to fit and flatter in all the right places.

Scroll down to discover our first Forever New Curve campaign, fronted by international model Jennifer Atilemile, or start shopping the collection here.

Shop the Emma Curve Flutter Wrap Maxi Dress