Forever New Curve Collection | Off-Duty Style

 STYLE

Forever New Curve Collection|

Off-Duty Style

15 JULY 2021

Interview with Frederika Akander

Switch up structured winter wear for a more relaxed style with our new July collection. Team effortless shirting with everyday denim in shades of blue for an effortless approach to tonal dressing. Striped knitwear and blue check mini dresses arrive in hues ranging from soft cornflower to deep turquoise, perfectly matched back with fresh white accessories.

SHOP THE NEW CURVE COLLECTION NOW

 

KEY STYLES OF THE SEASON

Frederika Akander
Frederika Akander

CHECK MATE

Step into a fresh interpretation of the check print. Arriving in cornflower blue, this print brings a sense of elevated cool to your everyday denim. Pair with luxe white slides and sporty accessories for a trending look that can be worn out to brunch with your besties. The feminine detailing on our blouses creates a flattering, romantic appeal that instantly dresses up more casual or sporty pieces. 

Frederika Akander
Frederika Akander

EASY TO WEAR

 Essential dresses come in floaty smock shapes that are easy to wear and keep you comfy all day. Add a bucket hat and trending cream chelsea boots and this linen blend style can be worn out and about on off-duty days. For a more refined look, try styling the Tara dress with black ruched boots and an elegant bag. This is a great versatile piece that every wardrobe needs. A smock dress is essential to mastering day to night dressing. 

Frederika Akander
Frederika Akander

PREPPY APPEAL

Knitwear is updated for the season with a casual, preppy feel. Stripes in rose, camel and blue form an easy to wear palette which looks beautiful with light wash denim and tan. A signature of our brand, our knitwear is created with quality wool blend fabrics designed to keep you warm and cosy all day. An important style to invest in, knitwear can be worn year round and our lightweight styles are perfect for those in-between days that are bright but breezy.