20 Years of Forever New

This year, we celebrate 20 years of Forever New. Our story started with a simple premise; to create moments worth remembering through the pieces in her wardrobe. Twenty years later, we've built a global Australian fashion brand loved across more than 25 countries, from New Zealand and India all the way to Canada and the Middle East.

Our latest campaign is one that is close to our hearts; a celebration of the people, the collections, and the chapters that have shaped the Forever New story thus far.
Class of Forever is now in session.

Celebrating 20 Years

From opening the doors to our very first store in 2006, to over 390 stores around the world today, we're a long way from where we started.  Over the years, we've become a destination for all her wardrobe needs – the coat she'll reach for season after season, the elevated  essentials that pull an outfit together effortlessly, the birthday dress she'll reminisce about for years to come.

"I really know myself now when I get into my own clothes.” - Kylah Day

To celebrate this milestone, we collaborated with Kylah Day, Bambi Northwood-Blyth, Annalise Dalins and Shan Kerr, both familiar faces  and new friends of the brand. Step behind the scenes as they share their style stories, the lessons learned along the way, and their fondest memories of wearing Forever New.

"This signifies a new chapter. It's a very exciting next step for Forever New."  - Annalise Dalins

KYLAH DAY

BAMBI NORTHWOOD-BLYTH

Shan kerr

ANNALISE DALINS

Forever Looks

As we look forward, our goal remains the same: to create pieces that move through different moments, seasons, and stages of life, crafted with the same timeless femininity and considered details that have been with us from the beginning.

Shop The Looks

“I always want to feel confident, comfortable, chic and put together,  and for me, Forever New does that.”  - Shan Kerr

“I love to see girls in the street wearing Forever New. As a global brand,  it’s something that always takes me back to home and takes me back to me.” - Bambi Northwood-Blyth

“Twenty years of Forever New is an incredible milestone. From our beginnings in Australia to the global brand we are today, our ambition has continued to grow. As we look to the next chapter, we're setting our sights even higher, while continuing to create fashion our customers love. Thank you for being part of our story.” Carolyn Mackenzie, Managing Director

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