We are dedicated to becoming a champion for change in our industry and
Forever New Conscious holds us accountable to our commitments, while
empowering you to make better shopping choices.
Using responsible fibres that have a lower environmental impact is one of our main strategies.
to reduce our overall footprint on the Earth.

We are dedicated to becoming a champion for change in our industry and Forever New Conscious holds us accountable to our commitments, while empowering you to make better shopping choices. Using responsible fibres that have a lower environmental impact is one of our main strategies to reduce our overall footprint on the Earth.

SUSTAINABLE COTTON


Forever New is a proud member of
Better Cotton. By choosing our cotton
products, you are supporting our
investment in Better Cotton's mission.

Products are sourced via a system of
mass balance and therefore may not
contain Better Cotton.

Forever New is a proud member of
Better Cotton. By choosing our cotton
products, you are supporting our
investment in Better Cotton's mission.

Products are sourced via a system of
mass balance and therefore may not
contain Better Cotton.

RECYCLED POLYESTER


Recycled polyester reuses existing plastic
material and requires less energy to
produce. It keeps plastic from polluting
our environment.

Recycled polyester reuses existing plastic
material and requires less energy to
produce. It keeps plastic from polluting
our environment.

CELLULOSE


Cellulose fabrics are made from plant-
based materials such as viscose, rayon,
modal and lyocell. We are dedicated to
increasing our use of cellulose that
doesn't come from ancient or
endangered forests.

Learn more about our commitment to protect
the world's forest through our paper,
packaging, and fabric choices here.

Cellulose fabrics are made from plant-
based materials such as viscose, rayon,
modal and lyocell. We are dedicated to
increasing our use of cellulose that
doesn't come from ancient or
endangered forests.

Learn more about our commitment to protect
the worlds forest through our paper,
packaging, and fabric choices here.

VEGAN


Products that have Vegan Trademark
labelling are completely free of animal
products, by-products or derivatives. This
means they are registered with The Vegan
Society.

Products that have the Vegan Trademark
labelling are completely free of animal
products, by-products or derivatives. This
means they are registered with The Vegan
Society.

We define an item as 'Conscious' when it is made using at least 30%responsible fibres or
produced using responsible processes that reduce damage to the planet.
Some of our favourite responsible fibres include:
Better Cotton™
Tencel™ Loycell
TENCEL™ Modal
LENZING™ ECOVERO™
Livaeco by Birla Celluose™
GRS certified Polyester

We define an item as 'Conscious' when it is made using at least 30%responsible fibres or
produced using responsible processes that reduce damage to the planet.
Some of our favourite responsible fibres include:
Better Cotton™
Tencel™ Loycell
TENCEL™ Modal
LENZING™ ECOVERO™
Livaeco by Birla Celluose™
GRS certified Polyester

Learn more about our responsible fibres and how we are tracking on our
sustainability journey here.

Learn more about our responsible fibres
and how we are tracking on our
sustainability journey here.