Forever New Conscious is our contribution to help build a
better fashion industry. We understand that fashion should
be accessible but not at the cost of damaging our planet.

Forever New Conscious is our contribution
to help build a better fashion industry. We
understand that fashion should be
accessible but not at the cost of damaging
our planet.

Our Vision

80% of our garments will be Conscious by 2022.
Our product is Conscious if it contains least 30% responsible
fibres or produced with responsible processes.
We define a responsible fibre or process as one that has a
lower environmental impact than the traditional option.

80% of our garments will be.
Conscious by 2022.
Our product is Conscious if it contains
at least 30% responsible fibres or
produced with responsible processes. 
We define a responsible fibre or process
as one that has a lower environmental
impact than the traditional option.

Shop Conscious

Our five pillars of change will guide us to a future where fashion makes
meaningful contributions to our industry, culture, communities and
environment.

Our five pillars of change will
guide us to a future where fashion makes
meaningful contributions to our industry,
culture, communities and environment.