The Company

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We are Forever New

Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity.

We trade as Forever New in over 25 countries and as Ever New in Canada, the US and the Philippines with almost 400 retail and concession stores globally.

While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

“We want every moment—no matter how big or small—to feel like it belongs to her. Like she owns it. Wherever she goes, we give her the self-belief and confidence to make the seemingly insignificant, unforgettable.”

Carolyn Mackenzie, Managing Director

Some things we live by

  • Pops of colour

    From pretty, pastel pinks, to brilliant blues and bright, budding florals; we're all about a life in colour.

  • Everyday glamour

    Distinctly feminine fits and carefully considered silhouettes that feel unique, modern and flattering.

  • Fashion you can feel

    We’re all about the details. The ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, flattering fabrics.

  • Trends for tomorrow

    We take the latest trends and reinterpret them with a feminine edge and timeless quality – giving you fashion that stays relevant beyond one season.

Updated 2021