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How We Work

Forever New's five core team values are the very cornerstone of our business; inspiring innovation, growth and success at every level.

Whether we’re designing our latest fashion collection, expanding into a new international market, or providing expert styling advice to our loyal customers, these are a few of the values we live by.


Think Customer

We have a sincere passion for understanding our customer and her needs.


Respect for all

We recognise, value and support the people around us.


Keep It Simple

Innovative and practical-minded, we'll find a way to cut through the noise.


Take Responsibility

We embrace change and offer solutions, rather than identifying problems.


Act with Pace

Determined to succeed, we move swiftly to support our customers and colleagues.